4-18. What is neuromarketing and how is it useful in marketing research? Why is this research approach
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4-18. What is neuromarketing and how is it useful in marketing research? Why is this research approach usually combined with other approaches? (AACSB:
Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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