4-19. Describe an example in which marketing research could cause harm to participants. Many companies have a

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4-19. Describe an example in which marketing research could cause harm to participants.

Many companies have a review process similar to that required for following the government’s “Common Rule.” Write a brief report explaining this rule and how you would apply it to your example. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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