4-2. What is a marketing information system (MIS), and what characteristics should it possess? (AACSB: Communication)

Question:

4-2. What is a marketing information system (MIS), and what characteristics should it possess? (AACSB: Communication)

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

Question Posted: