4-6. In a small group, identify the steps a business might need to take to carry out...
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4-6. In a small group, identify the steps a business might need to take to carry out market research in an overseas market. Suggest how the marketing research process needs to be framed. Discuss whether the business would be best advised to have someone do the research for them or should do it themselves. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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