5-1. Discuss the stages of the consumer buyer decision process and describe how you or your family...

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5-1. Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase. (AACSB: Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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