5-1 Understand the consumer market and the major factors that influence consumer buyer behavior. Consumer Markets and

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5-1 Understand the consumer market and the major factors that influence consumer buyer behavior.

Consumer Markets and Consumer Buyer Behavior (162); Model of Consumer Behavior (162–163); Characteristics Affecting Consumer Behavior (163–176)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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