5-1 Understand the consumer market and the major factors that influence consumer buyer behavior. Consumer Markets and
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5-1 Understand the consumer market and the major factors that influence consumer buyer behavior.
Consumer Markets and Consumer Buyer Behavior (162); Model of Consumer Behavior (162–163); Characteristics Affecting Consumer Behavior (163–176)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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