5-19. Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will
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5-19. Describe the characteristics of a new product that affect its rate of adoption.
Which characteristics will affect how quickly the new digital and social media services described above will be accepted by consumers in the United States?
(AACSB: Written and Oral Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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