5-2. Name and describe the stages in the adoption process and discuss the importance of this model...
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5-2. Name and describe the stages in the adoption process and discuss the importance of this model for marketers.
(AACSB: Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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