5-2. Name and describe the stages in the adoption process and discuss the importance of this model...

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5-2. Name and describe the stages in the adoption process and discuss the importance of this model for marketers.

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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