5-4 Define the business market and identify the major factors that influence business buyer behavior. Business Markets
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5-4 Define the business market and identify the major factors that influence business buyer behavior.
Business Markets and Business Buyer Behavior (182); Business Markets (182–184); Business Buyer Behavior (184–187)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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