6. Select an industry of your choice. Contact one of the syndicated firms to obtain industry sales...
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6. Select an industry of your choice. Contact one of the syndicated firms to obtain industry sales and the sales of the major firms in that industry for the past year. Estimate the market shares of each major firm.
From a published source, obtain information on the market shares of these same firms. Do the two estimates agree?
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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