6. Visit the Office of Scales Research at Southern Illinois University (http://scaleresearch.siuc.edu).(If this URL has changed, search
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6. Visit the Office of Scales Research at Southern Illinois University (http://scaleresearch.siuc.edu).(If this URL has changed, search www.siu.edu to locate it.)
Identify one application of the Likert scale and one application of the semantic differential. Write a report describing the context in which these scales have been used.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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