6-1 Define the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, differentiation, and
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6-1 Define the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
Customer Value-Driven Marketing Strategy (198)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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