6-2. How can marketers use behavioral segmentation in consumer markets? Give an example for each method of
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6-2. How can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation. (AACSB: Communication;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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