6-4. How can a company gain competitive advantage through differentiation? Describe an example of a company that
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6-4. How can a company gain competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter. (AACSB: Communication)
6-5. Discuss the criteria that should be evaluated in determining which differences a company should promote in its products. (AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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