6-6. The chapter describes many companies individual marketing efforts that customize products for individual customers, such as
Question:
6-6. The chapter describes many companies’ individual marketing efforts that customize products for individual customers, such as M&Ms, PUMA, and Harley-
Davidson. Find and describe another example and discuss whether the cost of customizing is worth the value provided to consumers. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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