6-7. Manfluencers is a term that describes a new marketing trend. To what does this refer? Describe...

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6-7. Manfluencers is a term that describes a new marketing trend. To what does this refer? Describe two examples of how marketers have responded to the manfluencers trend. (AACSB: Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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