7. A pilot survey was conducted with 30 respondents to examine Internet usage for personal (nonprofessional) reasons.
Question:
7. A pilot survey was conducted with 30 respondents to examine Internet usage for personal (nonprofessional)
reasons. The following table contains the resulting data giving each respondent’s sex (1 = male, 2 = female), familiarity with the Internet (1 = very unfamiliar, 7 = very familiar), Internet usage in hours per week, attitude toward Internet and toward technology, both measured on a 7-point scale (1 = very unfavorable, 7 = very favorable), and whether the respondent shopped or banked online
(1 = yes, 2 = no).
a. Obtain the frequency distribution of familiarity with the Internet. Calculate the relevant statistics.
b. For the purpose of cross-tabulation, classify respondents as light or heavy users. Those reporting 5 hours or less usage should be classified as light users and the remaining as heavy users. Run a cross-tabulation of sex and Internet usage. Interpret the results. Is Internet usage related to one’s sex?
Step by Step Answer:
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra