7. As students have personal social media sites (e.g., Facebook accounts), a social media survey may be
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7. As students have personal social media sites (e.g., Facebook accounts), a social media survey may be a possibility, especially as a preliminary survey.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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