7-1. What is a service? Can services be differentiated as consumer services and industrial services? (AACSB: Communication;
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7-1. What is a service? Can services be differentiated as consumer services and industrial services? (AACSB:
Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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