7-19. A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing.

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7-19. A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing. Research “packaging awards” and develop a presentation analyzing an award-winning product packaging effort. Describe the organization hosting the award competition, the criteria for selecting winners, and one of the award-winning packages. (AACSB:

Written and Oral Communication; Information Technology)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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