7-19. A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing.
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7-19. A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing. Research “packaging awards” and develop a presentation analyzing an award-winning product packaging effort. Describe the organization hosting the award competition, the criteria for selecting winners, and one of the award-winning packages. (AACSB:
Written and Oral Communication; Information Technology)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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