7-2 Describe the decisions companies make regarding their individual products and services, product lines, and product mixes.
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7-2 Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Product and Service Decisions
(235–243)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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