7-3. What is a product line? Discuss the various product line decisions marketers make and how a...
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7-3. What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line. (AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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