7-4 Discuss branding strategythe decisions companies make in building and managing their brands. Branding Strategy: Building Strong
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7-4 Discuss branding strategy—the decisions companies make in building and managing their brands.
Branding Strategy: Building Strong Brands (249–259)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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