7-5. Discuss the four special characteristics of services. In terms of these characteristics, how do the services
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7-5. Discuss the four special characteristics of services.
In terms of these characteristics, how do the services offered by a doctor’s office differ from those offered by a bank? (AACSB: Communication, Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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