7-8. What is genericide? Discuss a recent case and make recommendations regarding how marketers can avoid it.
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7-8. What is “genericide”? Discuss a recent case and make recommendations regarding how marketers can avoid it. (AACSB: Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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