8. McDonalds has developed a new fish sandwich with a distinctive Cajun taste. It would like to...
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8. McDonald’s has developed a new fish sandwich with a distinctive Cajun taste. It would like to determine consumers’ response to this new sandwich before introducing it in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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