8-18. Discuss how a company can maintain success for products in the mature stage of the product...
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8-18. Discuss how a company can maintain success for products in the mature stage of the product life cycle and give examples not already described in the chapter.
(AACSB: Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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