8-18. Discuss how a company can maintain success for products in the mature stage of the product...

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8-18. Discuss how a company can maintain success for products in the mature stage of the product life cycle and give examples not already described in the chapter.

(AACSB: Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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