8-19. What decisions must be made once a company decides to go ahead with commercialization for a...

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8-19. What decisions must be made once a company decides to go ahead with commercialization for a new product? (AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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