8-19. What decisions must be made once a company decides to go ahead with commercialization for a...
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8-19. What decisions must be made once a company decides to go ahead with commercialization for a new product? (AACSB: Written and Oral Communication)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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