8-2 list and define the steps in the new product development process and the major considerations in
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8-2 list and define the steps in the new product development process and the major considerations in managing this process. The New Product Development Process
(267–275); Managing New Product Development (275–277)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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