8-3 Describe the stages of the product life cycle and how marketing strategies change during a products
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8-3 Describe the stages of the product life cycle and how marketing strategies change during a product’s life cycle. Product Life-Cycle Strategies (277–284)
objectiVe 8-4 Discuss two additional product issues:
socially responsible product decisions and international product and services marketing. Additional Product and Service Considerations (284–286)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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