8-3. What is performed in the business analysis step of the new product development process? How does
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8-3. What is performed in the business analysis step of the new product development process? How does a business carry out this step? (AACSB:
Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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