8-6. It appears that the sky is the limit regarding ideas for smartphone/tablet apps. In a small...

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8-6. It appears that the sky is the limit regarding ideas for smartphone/tablet apps. In a small group, create an idea for new apps related to (1) business, (2) health, (3) education,

(4) sports, and (5) shopping. (AACSB: Communication;

Use of IT; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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