8-7. Find an example of a company that launched a new consumer product within the past five...

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8-7. Find an example of a company that launched a new consumer product within the past five years. Develop a presentation showing how the company implemented the 4Ps in launching the product and report on the product’s success since the launch. (AACSB: Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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