8-7. Find an example of a company that launched a new consumer product within the past five...
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8-7. Find an example of a company that launched a new consumer product within the past five years. Develop a presentation showing how the company implemented the 4Ps in launching the product and report on the product’s success since the launch. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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