9 Consumer drawing tests may ask study participants to draw the kind of person that would be consuming a particular product Draw a typical Citron and VW car owner What do the drawings suggest about the participants perceptions of Citron and VW car owners ...

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9. Consumer drawing tests may ask study participants to draw the kind of person that would be...

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9. Consumer drawing tests may ask study participants to draw the kind of person that would be consuming a particular product. Draw a typical Citroën and VW car-owner.

What do the drawings suggest about the participants’ perceptions of Citroën and VW car-owners?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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9. Consumer drawing tests may ask study participants to draw the kind of person that would be...

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Marketing Research:An International Approach

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