9. Identify and describe syndicated firms, other than those listed in this chapter, that offer the following

Question:

9. Identify and describe syndicated firms, other than those listed in this chapter, that offer the following services. Briefly describe each service. Cite all URLs and references.

a. Lifestyle surveys

b. Advertising evaluation surveys

c. Omnibus panels

d. Purchase panels

e. Media panels (TV, radio, Internet, mobile)

f. Scanner data (volume tracking)

g. Scanner panels h. Audits i. Information on business firms

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