9. Visit the Web site of one of the online marketing research firms (e.g., Toluna at www.toluna.com).
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9. Visit the Web site of one of the online marketing research firms (e.g., Toluna at www.toluna.com). Locate a survey being currently administered at this site. Critically analyze the questionnaire using the principles discussed in this chapter.
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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