9-1 identify the three major pricing strategies and discuss the importance of understanding customervalue perceptions, company costs,
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9-1 identify the three major pricing strategies and discuss the importance of understanding customervalue perceptions, company costs, and competitor strategies when setting prices. What Is a Price? (292–293); Major Pricing Strategies (293–300)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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