9-18. Describe the cost-plus pricing method and discuss why marketers use it even if it is not...
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9-18. Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices. (AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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