9-19. Compare and contrast fixed costs and variable costs and discuss their importance in setting prices. (AACSB:
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9-19. Compare and contrast fixed costs and variable costs and discuss their importance in setting prices. (AACSB: Written and Oral Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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