9-7. In a small group, research the legal requirements regarding orders resulting from an online pricing mistake.

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9-7. In a small group, research the legal requirements regarding orders resulting from an online pricing mistake. Must sellers honor such orders? Write a report of what you learned.

Then describe an example of an online pricing glitch and summarize what the company did to respond to the glitch.

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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