9-7. In a small group, research the legal requirements regarding orders resulting from an online pricing mistake.
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9-7. In a small group, research the legal requirements regarding orders resulting from an online pricing mistake. Must sellers honor such orders? Write a report of what you learned.
Then describe an example of an online pricing glitch and summarize what the company did to respond to the glitch.
(AACSB: Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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