A sales manager of a life insurance firm administered a standard multiple-item job satisfaction scale to all

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A sales manager of a life insurance firm administered a standard multiple-item job satisfaction scale to all the members of the firm’s salesforce. The manager then correlated (Pearson’s product–moment correlation) job satisfaction score with years of school completed for each salesperson. The resulting correlation was .11. On the basis of this analysis, the sales manager concluded: “A salesperson’s level of education has little to do with his or her job satisfaction.” Would you agree or disagree with this conclusion? Explain the basis for your position.

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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