Arrange to talk to the shop manager at a convenient time.

Ask the manager to discuss the following:

a. How the shop decides which brands to carry

b. Whether the shop is more likely to carry a new brand that is an individual brand versus a family brand

c. What causes a shop to drop a brand

d. The profitability of shop brands versus national brands

e. Other aspects of branding that the shop manager sees as important from a retail perspective.