As a university graduate, you and a friend think the career you really would enjoy means being

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As a university graduate, you and a friend think the career you really would enjoy means being your own boss – you want to start your own business. You feel the future of e-commerce is the place for you to make your fortune. You and your friend are considering two options: (1) a business that sells custommade jeans based on customers’ measurements online and

(2) a business that sells gourmet foods from around the world online. In a role-playing exercise, debate with your friend the pros and cons of each of these two online retail businesses and make a decision on which is the best option.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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