Assume that you have been recently hired by your city government to head up a programme to

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Assume that you have been recently hired by your city government to head up a programme to create 100 per cent compliance with recycling regulations. Develop a presentation for the local government in which you will outline the problems in ‘selling’ recycling. Develop an outline for the presentation. Be sure to focus on each of the four Ps.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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