Assuming that the goal of barter exchange websites is to attract new members, evaluate the different websites

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Assuming that the goal of barter exchange websites is to attract new members, evaluate the different websites you have recently visited. Which website do you think was best? What features of the site would make you want to join if you were the owner of a small business? What features of the other sites made them less appealing than this one?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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