Briefly explain, and provide an example of, the four types of markets companies must consider for pricing

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Briefly explain, and provide an example of, the four types of markets companies must consider for pricing decisions.

Are these markets relevant for all types of products?

(AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292433103

15th Global Edition

Authors: Gary Armstrong, Philip Kotler

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