Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from
Question:
Consider different organizational structures to support global marketing. How are companies with global marketing organizations different from companies with export departments and companies with global divisions?
(AACSB: Reflective Thinking; Written and Oral Communications)
The United States and several U.S. allies chose to limit market access for Huawei, a Chinese telecommunications company that is neck and neck with Apple as the world’s number two smartphone maker behind Samsung.
Critics of the ban argue that it limits competition and innovation—Huawei is the fifth-largest investor in R&D worldwide. Rather than commenting on national security fears driving the bans, Huawei responded with ads that align with local cultures and promote Huawei’s technological prowess, hoping to get consumers to demand that Huawei gain market access. Which part of the marketing environment is having the greatest impact on Huawei’s expansion into other countries: economic, political-legal, or cultural? In your response, explain why you selected this factor and also why you ruled out the other two factors. (AACSB: Written and Oral Communication; Reflective Thinking)
Step by Step Answer:
Marketing An Introduction
ISBN: 9781292433103
15th Global Edition
Authors: Gary Armstrong, Philip Kotler