Consider the following customer expectations for a fast-food (quick-service) restaurant. Would you classify them as dissatisfiers, satisfiers,
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Consider the following customer expectations for a fast-food (quick-service) restaurant. Would you classify them as dissatisfiers, satisfiers, and exciters/delighters?
a. Special prices on certain days
b. Food is safe to eat
c. Hot food is served hot
d. Service is friendly
e. Background music
f . Playland for children
g. Restaurant is clean inside
h. Food is fresh
i. A “one-bite” money-back guarantee
j. Orders can be phoned in for pickup at a separate window
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Related Book For
An Introduction To Six Sigma And Process Improvement
ISBN: 9781133604587
2nd Edition
Authors: James R. Evans, William M. Lindsay
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