Crest lists several product innovations, including Whitestrips, and Night Effects. How would you classify each of these

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Crest lists several product innovations, including Whitestrips, and Night Effects. How would you ‘classify’ each of these products based on the discussion in the chapter? What leads you to classify each as you do?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 04, 2024 11:00 AM

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Crest lists several product innovations, including Whitestrips, and Night Effects. How would you classify each of these

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Marketing Real People Real Decisions

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