Critical Thinking Many firms wish to market their products to consumers in bottom-of-the-pyramid countries.

Being successful now will create consumer familiarity with the brand, establishing a presence in the countries for the future, when their economies improve. In addition to the ways we discussed in the chapter, what are some innovative strategies that could be successful for firms wishing to sell the following products?

1. Disposable diapers 2. Body wash 3. Toothpaste